iPhone pips Motorola and HTC in smartphone satisfaction survey

Another day, another plaudit for the iPhone, and after Apple proved itself top of the pile for computing satisfaction they’ve now done the same thing among smartphones.  J.D. Power  has published its latest Smartphone Customer Satisfaction Study, polling users in the US and finding that – for the fourth consecutive time – the iPhone ranks highest

In fact, the Apple handset scored 800 out of 1,000 across J.D. Power’s five different categories, with particularly strong scores in ease of operation, operating system, features and physical design (the final category is battery function, suggesting people are still not entirely happy with how long their smartphones last).  Nipping at their heels are Motorola, who scored 791 and took second place, and HTC with 781.
The research also found that subscribers are holding onto their handsets for longer periods, with the average length of time now up to 20.5 months on average (a 17-percent increase on 2009).  Early-termination fees, potentially higher subscription costs and the general economic downturn are all blamed for the increase.(source)